Dallas,
Export has the same BO name limitation right now.
One difference between Access and AwareIM is the ability to deploy new releases of your program. With an Access program it's obviously a major chore to update the program for any significant number of users.
With AwareIM however, you simply log in as admin & click Standard | Upload Version & you are done. All users will immediately be using the application you just changed.
In our case, I find that users really do not want to be doing custom queries. They would rather give me a call & let me know what they need. With the ability to make quick changes in AwareIM, the new capability can usually available to them very quickly.
I also find that things that are though of as ad-hoc queries or reports, usually should be made available for future use. With a little bit of Q&A with users, that's what I usually find out.
So, in my case AwareIM offers a new / expanded paradigm from Access with a quicker development --> deployment cycle.