The Ip address refers to the internal web server running on the Snom phones. In a company, you'll have :
User1 with Snom phone on his desk having IPAddrxx
User2 with Snom's IPAddryy
etc.
So, e.g. in CRM app., when User1 wants to place a call to numberA the URL dial command must be issued to IPAddrxx and when User2 .....
Action SEND URL with url address being prepared on-the-fly using context data would do the job. Of course, in that case, there isn't any http response. The Snom web server just goes OffHook, dials the number and you ear (in Handset or Headset) the ringing tones waiting for the called party to answer.
Can I get the piece of code you mentionned to give it a try ?