Location field data for LatLng should look like this: 49.7951618@-112.6218818
Inside Aware's Maps javascript, it looks for the presence of the @.
If not found, then it uses Google to GeoCode the address string in that same field.
Interesting tidbit: In aware's code, it sets an interval of 1.3 seconds in-between Geocoding because it says there's a "1 per second" limit by Google. But this says different:

So if you experience a delay and are sending full addresses to the map (vs. the LatLng format), then you may want to edit the code or contact support. This code from "map.js" looks like its out of date.
