if you closely look at many enterprise apps or platforms they do not put any extentions like .aspx .asp or .aw on their platform end user URL's.
They just have
/myprofile/f/home/
/myprofile/f/jobs/
Sometimes if the extention is not well known end users do not want to visit the site. Need some way to hide .aw extention(easily...). There is a plugin suggested in the forums which kind of works but is very tricky to implement.